Aurasma Newsletter - January 2014 View this email in your web browser
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Aurasma Newsletter - January 2014
\ Happy New Year!

It’s hard to believe 2013 is already in our rear-view! As we dive into 2014, we’d like to thank all of our Partners for your continued support, creativity, and evangelism throughout 2013.

Since last year, we’ve grown our platform by 133%, which effectively means we’re now supporting more than 25,000 customers and a 6M+ userbase! With our shift to the HP cloud, Aurasma now hosts 50 times more content making it the most scalable AR platform on the market. We’re very proud of this accomplishment and thank all of YOU for being innovators and supporting our efforts to change the way we view the world.

\ In the Cloud

As the first AR vendor to roll out cloud-matching, the Aurasma app now leverages HP’s 50+ petabyte cloud empowering users to discover, explore and share 50 times more content than ever before!
Read the full release »

To demonstrate this uncompromising scalability, we’ve brought to life thousands of easily accessible images including sports team logos, popular products, restaurant signs, company logos, blockbuster movie posters, and more. We’re challenging you to find these Auras and unlock a hidden world of digital content.
Give a few a try here »
\ Mobile Excellence Awards
2013 was another successful year for clinching some major industry awards! Scooping up the title of Best Original Content for Mobile at the Mobile Excellence Awards in Los Angeles, Aurasma was also recognized alongside GQ Magazine as the Best Mobile Innovator thanks to the GQ Live app, powered by Aurasma.
Read the full announcement »
\ Partner Success Stories

Our partners continue to innovate and apply Aurasma’s augmented reality technology to a variety of successful use cases. Below we’ve highlighted just a few examples.

Debenhams Debenhams’ customers are using Aurasma to interact with some of their favourite designers as part of the Designers at Debenhams collection. The Aurasma app enables fans of Henry Holland and Ben de Lisi to take photos with the designers, find out more about their fashion collections, and make a purchase.
See it for yourself here »
  TD Ameritrade
TD Ameritrade TD Ameritrade featured Aurasma-enabled signs in their window displays to further promote TD Ameritrade’s offerings and make their retail locations “open” 24/7. The experience encouraged viewers to download the Mobile Trader’s app and engage deeper with the online brokerage.
Read more »
  Very Think it's time for a new computer? With so many stylish, high performing computers out there, finding the right one can be tricky! But fear not, digital department store and HP are on the mission to help you find your perfect match. Testament to the engaging nature of this campaign, the Aura maintained a consistently high CTR of over 80%.
Read more »
  AMC Theatres
AMC Theatres After embedding the Aurasma SDK into the AMC Amazing app, movie goers were given the green light to unlock movie trailers from static movie posters hanging in AMC movie theatre lobbies throughout N. America. Through the AR feature, users could also buy tickets, enter contests, and discover bonus content. The campaign proved to be a huge success with nearly 10,000 views in the first three months alone and a click through rate of 75%.
Watch a video here »
Harrod's Coffee Blend Celebrating the Christmas season, Harrods embedded the Aurasma SDK into the official Harrods app allowing shoppers to bring the packaging on a number of Harrods Christmas products to life.
Watch a video here »
  HP Everyday Paper
HP Everyday Paper In promotion of Breast Cancer Awareness Month, HP enhanced its Everyday Paper packaging with a special augmented reality experience. Using the Aurasma app, customers scanned special-edition packaging to unlock a video about the Race for Research and learn about HP’s contributions towards the good cause.
Read more »
\ Events
2014 is already proving to be a hectic year. With Mobile World Congress on the horizon and SXSW in less than two months, we are gearing up for another wave of activities and announcements. If you plan to be at either of these events, please come say hello –we have some new demos ready to share and would love to (re)connect with you!
\ In Case You Missed It

Retail is Evolving, Office Depot is Innovating

Office Depot’s Emery Skolfield, Sr. Director of Digital Brand Strategy at Office Depot, is joined by our Global Head of Aurasma Marketing, Lauren Offers, to discuss the ways in which AR drives in-store traffic, encourages brand engagement, and delivers a measurable and interactive customer experience.
Watch the webcast here »

\ Video Highlights
Annie Weinberger Talks Augmented Reality & Monetization »
Best Western Alive! »
Amstel Lager »
Sports Direct »
Harrods »
Aurasma Prezi » (courtesy Aurasma app user Matt Hollowell)
HP Autonomy Executive Spotlight » with Robert Youngjohns, SVP & GM, HP Autonomy
\ Press Coverage
"Innovation and the future of retail" (Huffington Post) »
"Augmented Reality tatoos created by Visual Artist" (Mobile Commerce Press) »
"Augmented Reality brings tatoos to life" (Mashable) »
"HP, Qualcomm, others chasing Augmented Reality" ( »
"3-D app is unique for medical education" (University of Central Florida) »
"Augmented Reality moves beyond gimmick to drive brand utility" (Mobile Marketer) »
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